Stolen GPX-4500 metal detectors
In 2011, Minelab have had a shipment of GPX-4500 metal detectors stolen, and these units have now been appearing on the gray market and on sites like eBay. If you are not buying from an authorised dealer, please refer to our list of known stolen GPX-4500 serial numbers before making the purchase.
While Minelab has a transferrable warranty policy, stolen goods are not covered by this policy. This information is provided to protect our legitimate customers. If you have any information about the stolen property, please contact your local police station or Minelab.
Minelab Launches New SMS Verification System For GPX Series Detectors
As part of our Genuine Minelab, Genuine Performance, Stop Counterfeits campaign, we are pleased to announce the latest development in our anti–counterfeit activities - the introduction of a new SMS verification system for our GPX Series detectors.
This is a major update to our current anti-counterfeit measures and will enable you to independently verify your Minelab GPX Series detector by SMS wherever you are in the world. We've produced a new 'Verify your Minelab' brochure which also contains a handy small security viewing strip for your convenience (click here) to help you understand how to use the three methods of verification. Available in six languages.
The three methods of verifying Minelab product are:
1. Security Labels (large and small)
2. On-line verification system (through Authorised Dealers and Distributors only)
3. SMS verification system
For SMS simply follow the step by step brochure guidelines on the specific GPX product information you need to send by SMS to a dedicated Minelab number and wait for the SMS response. Click here to view the instructional video which is available in six languages (Arabic, English, French, Spanish, Portuguese & Russian).
The latest brochure is FREE and is available from your nearest Minelab Authorised Service Dealer / Distributor or from Minelab directly. Click Where To Buy to find your nearest Authorised Minelab Dealer or email firstname.lastname@example.org with your address details and one will be mailed to you directly.
For more information on each of these verification procedures please click here.
Minelab News Report – Broadcast Over 50 Countries
We are pleased to notify you of a 6 minute news report on Minelab which is broadcast this week, January 13th to 20th 2014. The Business Africa news report will broadcast across 50 countries worldwide and will be aired in English, French and Portuguese.
Filmed in Burkina Faso and Dubai the news report tells an exciting tale of success through stories from Minelab customers and highlights the existence of counterfeit product and the verification systems Minelab have in place. The news report features interviews with Minelab and a number of customers from Burkina Faso. It also tells the stories of a number of customers and how their success with Minelab product has changed their lives.
One such customer Solomon struck it rich affording him the opportunity to purchase three plots of land, 3 motorbikes and 3 more detectors. Most importantly he can now afford to send all ten of his children to school! Stories such as Solomon’s are very powerful and a strong force in creating awareness of the real-life impact on our customers.
Minelab Expose Us$1.6m Counterfeit Metal Detector Operation In Dubai
Major Khalid Aref Alshaikh Abdulla Alhassan (left) and Lieutenant Khalifa Obaid Sultan Al Shamsi (right) presenting a gift to Minelab on behalf of Dubai police (CID) following the recent successful anti-counterfeit action in Dubai. Minelab presented Letters of Appreciation to the police team and field-investigators for the excellent operational result.
Large scale Police raid shuts down ‘factory’ fabricating counterfeit Minelab gold detection products
In a major Dubai police operation led by 1st Lieutenant Khalid Abdulla Quraiban Al-Muhairi, counterfeit Minelab product with a potential market value of AED5.9million (US$1.6m) was seized from an apartment complex operating as a makeshift ‘factory.’
The raid revealed that counterfeit parts were assembled and packed at the apartment complex before being sold in the open market as premium Minelab GPX Series gold detectors. Those arrested at the scene and in the aftermath of the raid are now awaiting prosecution by the UAE authorities.
The Genuine Minelab; Genuine Performance; Stop Counterfeits campaign is committed to protecting the interests of customers by safeguarding the authenticity and quality of Minelab products and brands.
Speaking from Australia, Minelab’s General Manager Peter Charlesworth said:
“This raid has come about following an intense period of investigation. Minelab, like many leading worldwide brands has had to develop innovative strategies against counterfeit manufacturers based in China that sell direct to our developing markets and through major hubs such as Dubai.
Our customers want Genuine Performance that only Genuine Minelab product can deliver. We are committed to our strategies and this significant result in Dubai reflects our intent. I’d like to commend Dubai CID and our partners for their diligence and professionalism throughout this operation.”
Minelab has introduced a range of new security labels designed for usage on the control boxes and coils of its gold detection products and has just recently introduced a new SMS verification system.
Sheila Kelleher, General Manager of Minelab EMEA explains:
“Customers across the world now have the opportunity to check if a GPX Series detector is Genuine before they buy through our new SMS verification system. By simply texting the product’s serial number and the hidden code revealed by the security viewing strip to us, we will verify by text that you are purchasing Genuine Minelab product. This new initiative is accessible and easy to use and so far, we have had excellent participation across the globe”.
A quick guide to the SMS verification system can be viewed on our youtube channel.
Counterfeit Awareness Update
As part of our GENUINE MINELAB, GENUINE PERFORMANCE, STOP COUNTERFEITS campaign, we have introduced the latest development in our anti – counterfeit activities, the introduction of our new Handi Viewer.
The Handi Viewer is an easy-to-use security viewing strip attached to a simple, illustrated brochure. It provides important visual guides to the user on what to look for when viewing a Genuine Minelab security label (large or small) for product verification.
To ensure that you have a GENUINE MINELAB, follow the picture instructions in the brochure and hold the security viewing strip against the large or small security label to view the hidden image. If the image is:
- contains rainbow colours in the word ‘Genuine’ and
- is on a pure silver coloured background
Congratulations, you have a GENUINE MINELAB!
These Handi Viewers include limited multi-language text: English, Spanish, Portuguese, Arabic, French and Russian.
You can get your FREE Handi Viewer from your nearest Authorised Minelab Dealer or from Minelab directly. Click Where To Buy to find your nearest Authorised Minelab Dealer or email email@example.com with your address details and one will be mailed to you directly.
Counterfeit Awareness Update
We are aware of the latest attempts by counterfeit manufacturers to copy our Genuine Minelab Brand Protection Security labels featured on our Gold detector products.
Our GENUINE MINELAB; GENUINE PERFORMANCE; STOP COUNTERFEITS campaign aims to protect the interests of our Valued Customers and Authorised Dealers by safeguarding the authenticity and quality of our products and brand.
We have joined forces with a world leading expert in Brand Protection technology to develop a system that combats attempts at counterfeit products. In our system, Minelab uses security labels with hidden multi-colour images and key features (see below) that counterfeit manufacturers cannot copy.
Counterfeit manufacturers are now producing similar labels in order to exploit YOU - our valued customers.
Counterfeit manufacturers do not have the technology to reproduce clear full-colour and detailed images so, it is important for you to BE AWARE and KNOW THE DIFFERENCE.
THERE ARE TWO LEVELS OF BRAND PROTECTION
- First level - By using the special Viewer on each security label, you are able to immediately verify that the control box, Commander coil and carton is genuine. There are two types and sizes of security label for different Minelab products, large and small. We describe these in detail in the KNOW THE MINELAB DIFFERENCE PARTS 1 AND 2 below.
- Second level – your Authorised Minelab dealer can complete a website verification process that will tell you if the GPX-4500; GPX 4800 and GPX 5000 detector is genuine.
Please see the simple table below showing what the different security labels and the special security Viewer look like:
Large security label
Small security label
Security label Viewer
This label appears on: GPX-4500, GPX 4800 and GPX 5000 control boxes.
This label appears on: Eureka Gold, X-TERRA 705 Gold Pack control boxes and Commander Coil products plus on the outer cartons of the GPX Series; Eureka Gold; X-TERRA 705 Gold Pack and Commander Coil.
This is the special security label Viewer that will allow you to view hidden images to assist in verifying a GENUINE MINELAB.
KNOW THE MINELAB DIFFERENCE – Part 1
For first level verification of the GPX-4500, GPX 4800 and GPX 5000 products, we introduced a large brand protection security label to the control boxes on 26th March, 2012.
The label is affixed to the control box; use the special security Viewer to reveal the hidden full colour image on the label as shown below:
This is what the security label looks like on the GPX 5000 control box.
Using a special security Viewer, a clear full-colour and detailed image will be visible on the grey stripe on the left hand side:
GENUINE MINELAB – when using the special security Viewer, a full colour picture on a silver background (no tint) appears in the window.
Here is an example of a fake and a genuine large security label:
This is a fake label
This is a genuine label
KNOW THE MINELAB DIFFERENCE – Part 2
For First Level verification of the Eureka Gold, X-TERRA 705 Gold Pack control boxes and Commander Coil products, we introduced a small brand protection security label on 26th March, 2012, shown here:
Using the special security Viewer, a clear full-colour, detailed image appears in the window - as shown below:
Here is an example of a genuine and a fake small security label:
This is a fake label
This is a genuine label
KNOW THE MINELAB DIFFERENCE – Part 3
The small security label was also added to the outer product cartons of all GPX Series; Eureka Gold; X-TERRA 705 Gold Pack and Commander Coils. It’s secured by adhesive and perforated with a rivet to prevent re-use.
ONLINE VERIFICATION FOR THE GPX-4500, GPX 4800 and GPX 5000
Your Authorised Minelab Dealer has a step-by- step guide on how to obtain Second Level confirmation on Genuine GPX-4500, GPX 4800 and GPX 5000 products online.
- Ask your Authorised Minelab dealer to log on to the Dealer section of the Minelab website: www.minelab.com/members/welcome-dealers
- Complete the ‘Verify a Detector’ process by entering the specific information and following the instructions.
- When a correct serial number and hidden image ID is entered, a picture of the matching hidden multi-colour image will be shown on the screen (see below for example). Congratulations, this verifies a GENUINE MINELAB product!
- When an incorrect serial number and incorrect hidden image ID is entered, an alert message appears.
HOW TO OBTAIN YOUR VIEWER
Viewers are now freely available. Ask your local Authorised Minelab Dealer for your Viewer or email your local Minelab office (contact details below) and we will despatch one to you immediately. We encourage you to use this viewer to verify GENUINE MINELAB products.
WHY ARE WE DOING THIS?
- Our products contain cutting edge technology which means that you, our customers, always know that you are buying the highest performance products whether it is for business or leisure – inferior quality products from counterfeiters lead to frustration and disappointment as they cannot perform as well as a Minelab.
- Counterfeit products do not come with the same after sales support and guarantees. GENUINE MINELAB comes with a 3 year transferable warranty and a 7 day no questions asked replacement guarantee (for faulty products).
- Counterfeit products do not give back to the local community. When a customer buys a counterfeit, the only winner is the counterfeiter. We work to ensure that communities benefit from our products, whether that’s through ongoing training, after sales support, or creating jobs and opportunities.
For further information, contact your Authorised Minelab Dealer or Minelab directly on:
firstname.lastname@example.org Australia, New Zealand, China, Asia, Indian Subcontinent
email@example.com Europe, Africa, Middle East, Russia, United Kingdom
firstname.lastname@example.org USA, Canada, Mexico, Central & South America
Minelab Launches Verification website - verify.minelab.com
As part of our GENUINE MINELAB, GENUINE PERFORMANCE, STOP COUNTERFEITS campaign, we are pleased to announce the latest development in our anti–counterfeit activities with the introduction of ONLINE verification for our GPX Series and SDC 2300 detectors. This new method is in addition to our successful SMS system and increases opportunities for our Distributors, Dealers and Customers alike to guarantee that high performance Genuine Minelab product.
Select language – English, Spanish, French, Portuguese, Russian, Arabic and Chinese available.
Here is the step by step guide showing how you can check the authenticity of a GPX-4500, GPX 4800, GPX 5000 or SDC 2300 gold detector online:
VERIFICATION STEPS 1-4
Step 1: Select Detector from product range
Step 2 Enter the serial number on your product and click ok.
Step 3 Enter the hidden code that appears on the security label and click OK.
(You will need a Minelab verification viewer for this step)
Step 4 Enter the captcha code and click ok.
Results of Verification Process
Minelab YES. Congratulations you have a Genuine Minelab product.
Results of Verification Process
Minelab NO. Minelab does not recognise this product.
- Check information entered and try again or
- Contact Dealer or
- Submit an online report by clicking here
New VERIFY YOUR MINELAB VIEWER GUIDE AVAILABLE End of November
An updated 'Verify your Minelab' guide complete with fold out security viewing strip will be available end of November 2014. Email - email@example.com and Minelab will post you a copy of the ‘Verify Your Minelab’ Guide.
Minelab’s SMS verification system has also been extended to include an additional contact number. Effective immediately + 61 458 727 727 and + 44 790 351 3551 can be used using the SMS process.